London Sumatra Annual Report 2014
Client: PT PP London Sumatra Indonesia | year: 2014PT PP London Sumatera Indonesia Tbk (Lonsum) is one of Indofood subsidiaries. Lonsum has been around for more than a century and engages in agribusiness. The scope of the business includes breeding, planting, harvesting, processing, and selling palm products, rubber, cocoa, and tea. Lonsum has 20 factories in Sumatra, Java, and Sulawesi.
Combining Lonsum’s expansion mode with improved productions in current year, the tagline “Nurturing Growth, Harvesting Success” was born. Lonsum’s prominent R&D and size as one of the largest Indonesian listed plantation companies drive its growth potential to continue improving its products and reaching the ladder of success. Building upon this background and concept statement, the concept and design elements are created to illustrate transformation and improvement. This can be seen from the cover and all images that starts from hand-drawn in black and white to create the perfect image in full color. The font, color, texture, and graphic elements are designed to support the theme as well. The design of Lonsum’s 2O14 annual report is crafted to look professional and attractive at the same time.