Client: Food World | year: 2013Food World is a buffet style restaurant with affordable price targeted for workers around the area. The restaurant serves different homemade cooking every day with canteen-style ambiance.
Food World’s target market is middle class community, which means we have to create an identity that would appeal to them, according to their target market and location. Of course, we managed to create a branding that was colorful, simple, and enticing to attract the customers. The logo was created with flat design with no shadows but we added patterns of the super graphic of the logo for the design elements to make it stand out. Red and green color were used as they cancel each other out – which represents neutrality to match the target market, but still appealing to the eyes.