C&F Perfume

C&F Perfume


Client: PT Izone Indonusa | year: 2018

C&F is a retailer of well-known beauty products with approximately 100 stores across Indonesia. Dedicated to its savvy shoppers, C&F brings a curated range of beauty products including fragrances, skincare, make up, and many more.

The new design of C&F visual communication aims to improve the awareness and existence of the brand among the competitors in the industry. We created a new and consistency design to achieve that and without losing its original identity so that people will still recognize the brand.

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The idea of the new design is to portray the flexibility and the motion of how a perfume’s spray in the air looks like and how the smell moves. There is no concrete or exact shape that can describe it, it’s a boundless movement, so we composed multiple lines into some organic shapes to illustrate it. This design is created to give a modern and elegant look, moreover to keep existing in the industry.

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