Client: PT Cantik Karya Indonesia | year: 2015Cantik.com is a fashion and beauty ecommerce in Indonesia. With its catchy name ‘cantik.com’, they want to show that being beautiful does not cost a lot which can be seen in their platform. All the products sold in the platform are very economy and low-priced without sacrificing the quality.
Being cantik is simple and affordable. Cantik.Com new logo was designed to represent the brand, target market, and its vision. It is built upon the form of flower and butterfly to convey the sense of beauty to the identity. The combination of form and colors showcase the logo to be cheerful and attractive. The use of lowercase letter and serif typeface meant to display that this company markets affordable fashion products with high quality and elegance at the same time.