Bare Skin

Bare Skin

Client: PT Jelita Karisma Persada | year: 2018

Arquus was founded on the premise of providing customers from varying industries with better added value from processed bio-marine products. With the sub-product from seaweed, they have a goal to offer unprecedented value for society through continuous innovation in bio marine processing, products and solutions.

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The initial idea of this logo is inspired by the waxing method for hair removal. Building upon the idea, we wanted to present the logo of Bare Skin as a symbol of rejuvenation. The act of peeling suggests a revelation of something fresh to your skin. Moreover, as we aim to impress our target market, the color of purple and gold are chosen as the primary color palette of Bare Skin visual identity to give a clean, friendly, and trustworthy appearance while still carry a sense of elegance to the brand.

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