Indofood Annual Report 2014

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Indofood Annual Report 2014

Client: PT Indofood Sukses Makmur year: 2014

PT Indofood Sukses Makmur Tbk (Indofood) is a well-established company and a leading player in each business category in which it operates which is Consumer Branded Products, Bogasari, Agribusiness, Distribution, and Cultivation and Processed Vegetables. Indofood is the holding company of the most famous instant noodle, Indomie
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The idea is to use Dandellion flower for the cover of the book is to symbolize the concept of Continuous Growth for Sustainability in Competitive Market. Dandelion flower is a flower that is excellent at adapting, no matter where the wind blows and takes it Рon the barren land, on the edge of a steep road, or even when it is squeezed by sharp thorns. The inside layout of book is kept to be simple and detailed. We use circles to be the primary graphic on the layout as the symbol of the unity of different divisions inside Indofood. While sans serif fonts are picked to enhance the sense of modern to the company’s identity.
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