Indofood Annual Report 2013
Client: PT Indofood Sukses Makmur | year: 2013PT Indofood Sukses Makmur Tbk (Indofood) is a well-established company and a leading player in each business category in which it operates which is Consumer Branded Products, Bogasari, Agribusiness, Distribution, and Cultivation and Processed Vegetables. Indofood is the holding company of the most famous instant noodle, Indomie.
The concept of Indofood 2O13 annual report is designed with the tagline “Stay ahead. Go Beyond”. This statement shows Indofood not only as the leading food company but also one of the largest company in Indonesia, while expanding its business worldwide. Building upon this concept statement, the layout and design elements for the annual report are crafted to express modern and cutting edge look and feel. This is also shown through the font selections, icons, and graphics. We were able to construct the 2013 annual report to represent Indofood as a modern and future-oriented company while still maintaining professionalism.